Shipping packaging - Packaging

Packaging is the most important tool for brand building. It is the main thing seen while buying a product. There are three types of packaging: one is transport package, second is distribution package and third one is consumer package. Packaging attracts a customer directly if the packaging is attractive. The design of packaging is an art designed by great minds of the artists who are specially hired by the company in order to get the output. Product itself might be great but if the packaging is not good looking then it will a negative effect to the product so the packaging must be in a way that it give an impact that is outstanding. The packaging speaks of the product. Furthermore, it attracts the first time consumer and automatically forces the customer to buy the product. All depends how you look so you must make your packaging graceful in order to meet the target. Except than that, the packaging also serves to give the information about the product that how much nutritious it is, what are the ingredients used to make the product, the price, the promotion, each and every description must be given on the packaging which also helps to maintain the social responsibility.
The packaging also helps to protect the inner product from moisture, breakage and from other physical harm. Sometimes the products are packed together in one box so it is easy to carry and handle them at a time. The packaging also communicates how to carry the product like if the product is made of glass, there is written on the box “handle with care, glass is fragile”. It also communicates the social responsibility of everyone that how to recycle the product. There are also many codes on the packaging like from which country the product belongs, is the product inflammable or not, and the ways to hold and protect the product is written on the packaging.